Braun BC-02 Classic Square Travel Alarm
This Braun Classic alarm clock is a close reproduction of the AB 1 clock from 1987, designed by Dietrich Lubs. It measures a compact 2.25" square and has a crescendo alarm and quiet precision quartz movement. It has been updated with luminous hands, for easier reading in the dark.
The designs of Braun's "golden age," the period from the 1960s to the 1990s under the creative direction of Dieter Rams, have received renewed interest in recent years, due in no small part to the influence of Rams on the design aesthetic of Jonathan Ive for Apple.
In response, several classic clock designs - as well as new designs inspired by the originals - have been reissued by Braun.