Braun AW-10 Analog Wristwatch (1989)

In 1989 Braun launched their first analog wristwatch, the AW 10. Dietrich Lubs and Dieter Rams wanted the AW 10 to reflect their vision of creating a watch that displayed the time in the most functional way possible and embodied all their design principles. 

It measures 33mm square by 7mm thick, with a matte stainless steel case and a leather strap. With its smaller size - typical of the era but on the smaller size compared to today's styles - it is perfect for both men who prefer an understated timepiece as well as women. (For a larger size, check out the AW EVO watch).

It is made in Germany with a Swiss 3-hand movement and comes in packaging that is a replica of how it was originally presented. Like all Braun watches, it comes with a 2 year warranty.